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Portland, Oregon, United States
born & raised in oregon & working in real estate for over a decade

Thursday, February 5, 2009

STREET VIEW STAGING


No, you can't stage a listing for street views for Google's street-level snapshot of communities around the country but you can stage if to sell!

It is important to understand that you CAN make photos of your listing look better. Go to your listings at REALTOR.com and see how many seller's have taken the time to make their home photograph well and how many have not. Web sites are a huge factor in whether a buyer or even a Realtor shows your home or not.

Curb appeal in this market really means "web appeal".

So how do you make your home look more photogenic. Start by taking a picture of your home. Then ask yourself what can be done to show off the property better? What can be done to accent the best features of the home and what can be done to draw your eye away from less than desirable features?

For example is the listing dwarfed by your hedges along the walk or in front of the home? If so trim them and keep the lines clean and exact. Edge the lawn and the flower beds and put in new dark mulch -- less is often more for landscaping. Keep the lines clean -- it photographs better.

Look in a home catalog or magazine notice how little stuff, junk, clutter, debris is really outside the home and how clean the lines are. Try and do this same thing with your home.

A FEW TIPS:
Relocate trash bins so they are not visible when someone drives by.
Edge the lawn and flower beds and add new mulch
Plant large bushes under the front window but keep height well below the edge of window
Plant a boxwood-style hedge, about two fee high and 18 inches wide on each side of walkway and running full length of the sidewalk.
Add flower boxes - keep the flowers simple and bright (stick with one color).
Paint your front steps
Paint your front door - give it a punch of color
Add new house numbers
Replace out front light if it is dated.

The front of the home and the entrance is the firs thing a buyer sees -- make it a great first impression. In our current market if your house is not market ready or and does not have "web appeal" you are not seeing offers. There is a lot of inventory on the market -- make your house shine above the rest.

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